At Alternative Grounds, we began by roasting only fairly traded coffees out of our cafe at 333 Roncesvalles. That was in 1995, back when there was little attention paid to fairtrade and why it was important. It wasn't until 1998 that Fair Trade Canada, an independent fairtrade licensing and regulatory body, came into being. We were proud to be one of the first licensees, and proud of our contribution to a growing awareness and dialogue about fairtrade and freshly roasted coffee.
After nearly 19 years at the cafe and the roastery, we decided to focus solely on the roasting/wholesale end of our business. After all, a girl can only work two jobs for so long! In December of 2013 we bid farewell to our space on Roncie, but continued to serve our neighbours and clientel through a host of other Roncie and neighbourhood institutions as well as a variety of other venues throughout the city and the province. (call us to find the retailer nearest you!)
We roast and custom blend our coffees daily so that the coffee you are buying is always fresh and unique. We continue to be the only roaster in our area that roasts solely fairtrade coffees, and have been a certified organic processor since 2005. Purchasing Alternative Grounds coffee means you purchase coffee of the highest quality that is fresh roasted, and supports the people who actually grow the beans and are stewards of the land. You are also helping to show that there are other ways of doing business, ways based on mutual trust, cooperation and respect.
For more information, visit www.coopcoffees.coop